5 steps you need to take to revive your business blog

blog-327073_1280

We get through a lot of words in a day here at Purple Content. But we’re writers and writing is our business.

For most business people, writing a blog is just one more demand on an already stretched diary. It’s not surprising that it ends up at the bottom of so many to-do lists and that so many business blogs go weeks or months without a fresh post.

It doesn’t have to be like this. Revive your business blog with these five steps.

 

1) Schedule your blogging time

Lack of time is the number one reason people give us for not being able to blog, and there’s no getting away from the fact that writing does take time. Be realistic about when you can set aside the hours you need. If you want to post a blog once a week, and you know you’ll need two hours to write and publish that blog, see where you could find that time.

I’m writing this blog at 8am, before I start client work for the day. Then I’ll leave it for few hours and come back after I’ve finished working on other projects to check it over and post.

If you can’t find the time you need, be honest with yourself about that. You’ll either need to change your blogging goals to fit your schedule, drop something else to fit in your blogging, or outsource.

 

2) Have clear goals

If you don’t know why you’re blogging, it’s going to be hard to make it a priority.

You might want to use your blog to:

Drive traffic to your website.

  • Build your email list.

  • Build your reputation as a thought leader.

  • Develop conversations with your customers.

Linking blogs to business goals is instant motivation.

 

3) Plan every post

You know that feeling when you have a blank page and no idea how you’re going to fill it?

You can banish that completely by spending time planning your posts. If I spend an hour working on a blog, I expect the first 20 minutes of that to be planning, and the last 20 to be editing and redrafting.

Make sure your post plan includes:

  • A headline.

  • An introduction.

  • Sub-headings.

  • A conclusion.

  • A call to action.

4) Be accountable

If no-one knows you’re blogging, no-one will know if you don’t do it. Get excited about your blog content, and tell your colleagues, employees and customers what you plan to write about.

 

5) Share ideas

Business bloggers often hit a wall after the first few posts as they run out of ideas. Keep talking, networking and sharing to find new ideas and enthusiasm. Take inspiration from other blogs and everyday conversations. Be proactive about looking for ideas everywhere you go, both online and in person.

It’s easy to let blogging become just another chore. But it’s a brilliant way to boost your SEO, engage with your customers and build your authority.

Need some support to develop your blog? Talk to us.

Alice is a copywriter, editor, writing coach and founder of Purple Content. She’s been writing copy for businesses since 2009, after escaping a life of project management. She lives by the sea in Brighton and loves salty air, candlelit pubs and dystopian fiction.

How to beat writer’s block

beat writer's block

We’ve all been there. Those long minutes and hours staring at a flashing cursor and a blank page, feeling unable to do anything about it.

If you’re running a small business, you probably have a long to-do list and no time to sit and stare. Writer’s block can easily put a swift (or not so swift) end to your blog writing ambitions.

As copywriters, we have to beat writer’s block. Our clients won’t be impressed with us if we tell them “sorry, we can’t meet your deadline, we couldn’t think of anything to write”. Writer’s block is about as good an excuse for missing deadlines as ‘the dog ate my laptop’ would be.

Here’s how we beat writer’s block:

 

1) We just f***ing write

First drafts are never good enough to be sent to clients, but they’re always good enough to be edited, redrafted and polished until they are. Having bad words on the page is far, far better than having no words. Bad words can be edited into good ones, no words can’t. After all, no-one ever talks about editor’s block.

 

2) We set manageable goals

Writing is just part of our job. We’re also editors, managers, marketers and administrators. So when we’re trying and failing to beat writer’s block, we’ll make a start on the writing, and then do something else for an hour. In that hour, inspiration usually hits,. We can go back to the page with clear head and eager fingers.

We’ll also sometimes use the Pomodoro Technique to get words on the page. This means choosing a short time slot (20 minutes works well) and committing to writing flat-out for that time. When the timer buzzes, it’s time for a break. It works because 20 minutes an easy amount of time to commit to. And it’s amazing how much you can write when you focus for 20 minutes.

 

3) We don’t write up against a deadline

Deadlines can be great motivators. But writing right up against them is often difficult because it’s panic-inducing. If our client is paying us for our work, we want it to be our best work, not something we knocked up in an hour because we promised we’d get it to them by 10am. Deadlines mean you’ll get something done, but it’s not likely to be great, because you’ll be writing through fear.

 

Liked this post? Learn more about copywriting with our free copywriting course.

 

Alice is a copywriter, editor, writing coach and founder of Purple Content. She’s been writing copy for businesses since 2009, after escaping a life of project management. She lives by the sea in Brighton and loves salty air, candlelit pubs and dystopian fiction.