We get through a lot of words in a day here at Purple Content. But we’re writers and writing is our business.
For most business people, writing a blog is just one more demand on an already stretched diary. It’s not surprising that it ends up at the bottom of so many to-do lists and that so many business blogs go weeks or months without a fresh post.
It doesn’t have to be like this. Revive your business blog with these five steps.
1) Schedule your blogging time
Lack of time is the number one reason people give us for not being able to blog, and there’s no getting away from the fact that writing does take time. Be realistic about when you can set aside the hours you need. If you want to post a blog once a week, and you know you’ll need two hours to write and publish that blog, see where you could find that time.
I’m writing this blog at 8am, before I start client work for the day. Then I’ll leave it for few hours and come back after I’ve finished working on other projects to check it over and post.
If you can’t find the time you need, be honest with yourself about that. You’ll either need to change your blogging goals to fit your schedule, drop something else to fit in your blogging, or outsource.
2) Have clear goals
If you don’t know why you’re blogging, it’s going to be hard to make it a priority.
You might want to use your blog to:
Drive traffic to your website.
Build your email list.
Build your reputation as a thought leader.
Develop conversations with your customers.
Linking blogs to business goals is instant motivation.
3) Plan every post
You know that feeling when you have a blank page and no idea how you’re going to fill it?
You can banish that completely by spending time planning your posts. If I spend an hour working on a blog, I expect the first 20 minutes of that to be planning, and the last 20 to be editing and redrafting.
Make sure your post plan includes:
A call to action.
4) Be accountable
If no-one knows you’re blogging, no-one will know if you don’t do it. Get excited about your blog content, and tell your colleagues, employees and customers what you plan to write about.